How to Make Your Sock Subscription Stand Out from the Rest
How to Make Your Sock Subscription Stand Out from the Rest
At present, there are many sock subscription services available to consumers, but many seem to blend together without distinguishing themselves in any particular way. Yet businesses can take advantage of the growing sock subscription trend by making their sock subscription stand out from the rest by offering something your subscribers won’t find anywhere else. Here are some ideas that might help you get started with your own sock subscription business or how to make your sock subscription stand out from the rest of the pack!
Give socks as a birthday gift
One of our personal favorites is to give a subscription as a birthday gift. This is an excellent way to let them know how much you love and appreciate them, while also encouraging loyalty through regular reminders that you care about them. If your friend or family member loves receiving socks for their birthday, then set up a plan so that every year on their birthday they’ll get more quality pairs delivered right on time. It’s a great way to say thanks, while also keeping them stocked with high-quality footwear they will hopefully enjoy for years (which you don’t have to pick out!)
Increase your brand recognition by giving them out at tradeshows
You’re not just targeting customers when you give away socks as corporate gifts. You’re also aiming for something much bigger: brand recognition. If you can get your business’s name in front of potential clients at an event or tradeshow, they might take a positive liking to your company. Then, when they’re ready to make a purchase, they’ll turn straight to you – instead of another competitor. One great way of achieving that is by giving out promotional socks at trade shows and conferences. Business-minded individuals will remember your company every time they put on their custom socks - but more importantly, you can reach them again and again through every wearing.
Personalize each pair with their name on it.
Personalization makes any gift more special, and there’s no reason that you can’t do that for your sock-of-the-month club. Some clubs have name brand logos or an image of a pair of socks imprinted onto them, but these are just novelties; they don’t actually help you stand out in any meaningful way. Instead, make it your mission to personally touch every one of your customers’ monthly shipments. For example, if they opted for a sports theme, throw in a little note with their socks that asks about their favorite team. If you know anything about them at all—where they live or what company they work for—personalize each package.
Include some personal me time items in the box
While corporate gifts usually entail wine, chocolates and fun office toys, you can make your sock subscription stand out by including some personal me time items in your box. After all, employees deserve a little extra care sometimes. These products could include a bubble bath or massage candle for their next night off or a subscription to a magazine they’ve been wanting. Employees are always looking for ways to relax and recharge, so help them do just that with one of these gift ideas. We guarantee it will mean more than another mug on their desk!
Stock up during sales!
If you’re looking for corporate gift ideas or sock subscription ideas, it might be a good idea to stock up on items during a sale. You might already know that these items are deeply discounted, but what you might not realize is that they can serve as an awesome way to reward your employees in a unique and cost-effective way. By purchasing several sets of socks at once, you can give each employee a new pair every time they reach milestones with your company. For example, if an employee has been working for your company for six months, you could give them socks and write SIX MONTHS on them.