Sock of the Month Subscription Service
sock of the month Subscription Service
One of the most memorable aspects of a wedding day is the bride’s dress and accessories. Because of this, getting married doesn’t have to be your only opportunity to wear something special that makes you feel like the queen or king of the world (regardless of gender). Whether you’re looking to commemorate an anniversary or just want an excuse to wear a new pair of socks every month, this subscription service can help you get just what you need in this regard without breaking the bank.
Step 1: Know your customers
The best way to start a subscription business is to create a brand that represents what you want your business to become. For Philosockphy, creating one-of-kind socks was as much about marketing as it was about product quality. This took some doing since each sock design is unique and thus lends itself towards being a collectible rather than something functional or comfortable (even though they have very cool features). In order for subscriptions to work well, though, you need happy customers with buyer's remorse issues. This can't be faked; it must come from your core value and focus on customer service.
Step 2: Decide on packaging
You’ve got a great idea for a sock subscription service. It’s really one-of-a-kind. But can you make it a reality? To start, you need to decide on packaging. What will each sock look like? How should they feel? What kind of packaging can your company create that goes along with your brand and builds in value for customers? These are all important things to consider before committing to a physical product—but it doesn’t have to be too hard! We've put together some quick tips below
Step 3: Choose the right material
100% merino wool socks are not only soft but durable and long-lasting, so they stand up to wear and tear. You’ll also want to make sure you choose a sock that fits your style. We offer a range of styles in a variety of fun colors, so you can customize your sock club experience as much as you want. And yes, we even have socks for left feet—just ask!
Step 4: How many styles should you make?
If you can’t find a single pair of unique socks that suits your needs, then you may want to consider starting your own sock subscription service. With Philosockphy, we strive to provide unique socks for weddings and other occasions in order to make our customers stand out from their peers. Creating quality products is key to our success. Therefore, we offer only high-quality designs and materials, including soft cotton/polyester with reinforced heel and toe for lasting wear at an affordable price. We are proud to be able to provide a new way for both consumers and businesses to enjoy originality in their lives while also helping one another reach their goals.
Step 5: The price point
Your socks should cost between $25-$40 per month. If you set your subscription service too high or too low, it might scare away potential customers. For example, if you wanted to do a $1 per month service, it would likely be difficult to sign up new members with such an insignificant price point. Conversely, if you wanted to do a $200 per month service, most people wouldn’t be able to commit on such a large scale so early in their relationship with your company.
Step 6: Name, logo and tagline
Are you confused about what’s most important? Here are some easy rules: your logo should be simple, memorable and not need any explanation. Your name should provide meaning for what you do and whom you serve (e.g., a wedding photographer might be called Joe Johnson Photography). And your tagline is a short line or two that describes why people should choose to work with you over others in your field (e.g., you don’t just take pictures...you save them). Use these resources to ensure you’re choosing wisely: naminator, FastCompany, Copyblogger and 5WsStrategy
Step 7: Get a testimonial/review from previous clients
I recommend having a few testimonials before going live with your business. This is because when it comes to people trusting you, they’re just like our 3 year old son: they don’t trust anyone who doesn’t have a checkmark or sticker in front of their name. Having reviews and testimonials will help potential clients see that you know what you’re doing and that people are willing to bet on your vision. You can get free organic reviews from buyers by offering a special deal for them for leaving an honest review. Here is more info on how to get reviews for your business!
Step 8: Choose your shipping options
Instead of paying an additional $3.99 per pair, shoppers can select to have their socks shipped monthly or every other month at a cost of $6.50 and $9.99 respectively (for US customers). Shoppers can also purchase gift cards so that they can give Philosocks as a gift. A 6-month subscription is priced at $45, while 12 months is priced at $70. It’s also worth noting that buyers receive free shipping worldwide on orders over $49.
Step 9: Create your package contents, i.e., box design, wrapping paper design and message to customers
sign up now! (With some sort of call to action) As you can see below, we created an image for our box design. We also made sure to add in elements that will make our potential customers want to give us money, e.g., a pair of socks that have famous people's faces on them! To help craft your own message and product images, read how we did it here: One-of-a-Kind Wedding Socks.
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