How to Make Your Sock Subscription Stand Out on Instagram

How to Make Your Sock Subscription Stand Out on Instagram

Sock subscriptions are all the rage these days, and it’s not hard to see why. There’s no better way to show off your unique personality than with a colorful pair of socks, and there’s no better way to make new friends than by wearing fun socks at school or work (or even just in your free time). However, though you might be having tons of fun with the rest of your sock-matching club, it can be hard to get people to see what you have on your feet unless they’re standing right next to you.

Quality over Quantity

In a saturated sock market, it's hard to make yours stand out. Sure, you can stuff your instagram feed with one pair of really colourful socks at a time, but they'll likely get lost in your followers' feeds after only a few days. Instead, pick high-quality socks and only show off one or two pairs at a time. You'll have more fun dressing up for every photo and you’ll be less likely to lose followers as well. If you love funky socks and still want to show them off, consider buying multiple subscriptions so that you don't feel like your account is stale.

What Makes a Good Post?

If you’re paying for attention, you need to make sure your posts will get noticed. It doesn’t matter if your socks are designer or crazy cute if no one sees them! You want your customers and potential customers to notice what makes your socks so great—that's how you grow a business. It’s important that each of your photos is bright, high-quality, and different than what everyone else is posting. If there’s nothing that makes your product stand out among other sock companies—no colors or designs that you alone use—then it won't be a very good post for marketing purposes. On top of making sure every single photo is interesting, also think about composition and lighting.

Know When To Post

The best time of day for posting isn’t simply based on your account's audience, but also based on your personal habits. If you’re awake at 7 a.m., there’s no reason not to post then, especially if you know most of your followers are online at that time. But if you tend to be asleep earlier in the evening (it happens), you might want to consider posting late at night so your photos and videos can rack up views while they’re out partying without you. Or try posting during business hours so more people will see them while they're checking their phones.

Use Colors That Work For You

If you have a single plain white pair of socks, there’s no way you’re going to stand out from your competition. Instead, you need socks that are bright and colorful and go with lots of different outfits—at least five pairs would be great. Don’t buy cheap socks either; better quality cotton will last longer than synthetic fibers and feels better against your skin. It's also important that they match up with your target audience (people who love brightly colored socks) so do some research on Instagram before deciding what types of patterns and designs you want to show off on your feed.

Consider the Hashtags

Hashtags help you categorize your content and make it easy for others to find. For example, if your post is about a #socks subscription, then you should include that hashtag in your caption. (You'll want to consider a lot of other possible hashtags as well--like #fashion or #organization). Don't go overboard with hashtags--stick with 1-2 per post.